Which of the following is the most likely reason that employees regularly attend trade shows and seminars?
A) to analyze the product life cycle
B) to test new product concepts
C) to get new product ideas
D) to imitate competitors' products and strategies
E) to implement a team-based new product development approach
C
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Which of the following strategies illustrates a market orientation?
a. Targeting the average consumer b. Implementing centralization c. Increasing overhead production costs d. Creating customer value
The owner of a commercial property wants to sell the seller wishes to allow many borkerages the opportunity to sell the property the seller should:
a. sign an exclusive right to sell listing b. execute an exclusive agency listing with each brokerage c. execute an open listing with the brokerages he wishes to hire d. sign a net listing