Infomercials have been around since the emergence of the cable industry in the 1980s and have become a multibillion-dollar industry. Explain what an infomercial is and why, today, it is viewed as a viable medium
What will be an ideal response?
An infomercial is a direct-response commercial that is typically 30 or 60 minutes long and tends to be played during non-prime time periods. Today, the infomercial is viewed as a viable medium because:
(1 ) Consumers now have confidence in infomercials and the products they sell.
(2 ) With the involvement of upscale advertisers, the quality of infomercial production and supportive research has improved.
(3 ) Consumers can be better segmented and infomercials are coordinated with respect to these audiences.
(4 ) Infomercials can easily be introduced into foreign markets.
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A partnership of investors buying real estate needs E&O insurance.
a. true b. false
Gunther wins a $25,000 judgment against Krissa, and Krissa refuses to pay. Krissa works for Iniversal Electronics
Gunther obtains a postjudgment writ of garnishment from the court ordering Iniversal Electronics to pay 25 percent of Krissa's weekly disposable earnings directly to Gunther. However, Gunther is not satisfied with this, and he asks the court to increase Krissa's pay deduction to 50 percent, which the court refuses to do. Which federal Act allows Krissa to retain 75 percent or more of her earnings in a writ of garnishment? A) Fair Credit Reporting Act B) Fair Credit Billing Act C) Title III of the Consumer Credit Protection Act D) Fair Debt Collection Practices Act