A sports company hired an Olympic gold medalist to promote its new running shoes. The revenue for the product doubled as the fans started buying the product. Which principle of influencing people did the company adopt?
a) Liking
b) Reciprocity
c) Dominance
d) Authority
a
Communication & Mass Media
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In order to understand what a person means and feels, you should listen with
A) objectivity. B) empathy. C) apathy. D) depth.
Communication & Mass Media
Monroe's Motivated Sequence includes all of the following steps EXCEPT:
A) conclusion B) attention C) visualization D) satisfaction
Communication & Mass Media