How is the societal marketing concept related to marketing ethics?
What will be an ideal response?
The societal marketing concept requires a company and its marketing managers to work out a philosophy of responsible and ethical behavior, looking beyond what is legal and allowed and developing standards based on personal integrity, corporate conscience, and long-run consumer welfare.
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Which of the following statements is true about in-memory computing?
A) It refers to the use of secondary storage as the main place information is stored. B) It is used for applications that benefit from high speed, real-time access. C) It is mainly used for backup and recovery. D) It slows down processes to a great extent.
Which method of allocation probably best estimates actual overhead costs used for Blitzer Enterprises? Why?
A) Single direct labor-hours cost driver, because it is best to allocate total costs uniformly to individual jobs. B) Single direct labor-hours cost driver, because it is easiest to analyze and interpret. C) Three activity-cost drivers, because it best reflects the relative consumption of resources. D) Three activity-cost drivers, because product costs can be significantly cross-subsidized.