Raymond has designed a scale to measure attitudes towards recycling. He wants to use the scale to determine whether a radio commercial changes listeners' attitudes. First, he wants to find out if the scale is reliable. Which of the following tests could he use to evaluate the internal consistency component of the scale's reliability?

a. A group of subjects takes the test. They then listen to the commercial andtake the test again. The two scores are compare
d.
b. A group of subjects takes the test. After a week, they take the test againwithout listening to the commercial. The two scores are compare
d.
c. A group of subjects listens to the commercial and then takes the test.Another group of subjects takes the test without listening to the commercial.The two scores are compare
d.
d. A group of subjects takes the test. The score for half the items on the scaleis compared to the score for the other half of the items on the scale.

d

Communication & Mass Media

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Which is NOT an identified use by members of social networking sites (SNS), according to Boyd & Ellison?

A) construct a public profile within a bounded system B) construct a semi-public profile within a bounded system C) construct messages of hate known as cyber bullying D) articulate a list of other users with whom they share a connection E) view and traverse their list of connections and those make by others within the system

Communication & Mass Media

_______________ communication rules prescribe specific behaviors as related to more general communication themes

Fill in the blank with correct word

Communication & Mass Media