Consumers will often spend a great deal of time and money to find a specialty good and will generally not accept a substitute
Indicate whether the statement is true or false.
Answer: TRUE
Explanation: Consumers usually decide on precisely what they want and will accept no substitutes. They often go from source to source, sometimes spending a great deal of money and time to get a specific product.
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One of the basis for conformity is internalization
Indicate whether the statement is true or false
You have received a letter from North American Family Publishers sweepstakes with pictures of Dick McMahon and Ed Clark that states,
"You are our newest $10 million winner!* However, you must act in 24 hours by buying numerous magazine subscriptions to secure your prize." You read further to find the fine print that says, "*Only if you have the winning number." What influence strategy is being utilized? A) Retribution B) Reciprocity C) Reason D) Expert