Creating a value proposition is a way of:
A) choosing prices for products
B) scaling prices to different markets
C) positioning your product in the marketplace
D) keeping your product on the same level as others in the market
E) choosing sales objectives that align with the firm's long-term goals
C
Business
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________ is defined as analyzing, planning, implementing, and controlling sales force activities
A) Benchmarking B) Sales force management C) Business intelligence D) Sales force automation E) Sampling
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In order to avoid shortsightedness, today marketers are moving toward viewing communications as managing the ________ over time
A) organizational culture B) nonpersonal communication channels C) word-of-mouth influence D) customer relationship E) product life cycle
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