All corporations must have

The DuPont equation shows that a firm's ROE is determined by three factors:

A) net profit margin, total asset turnover, and the equity multiplier B) operating profit margin, ROA, and the ROE C) net profit margin, total asset turnover, the ROA D) ROA, total assets turnover, and the equity multiplier

A ________ design to measure the effectiveness of a test commercial for Sears would be implemented as follows. Respondents are recruited to central theater locations in different test cities

At the central location, respondents are first administered a personal interview to measure, among other things, attitudes toward the store (O1). Then they watch a TV program, the respondents are again administered a personal interview to measure attitudes towards the store (O2). The effectiveness of the test commercial is measured as O2 - O1. A) one-shot case study B) pretest-posttest control group C) static group D) one-group pretest-posttest