Local marketing reflects a growing trend called grassroots marketing. What are the characteristics of grassroots marketing?
What will be an ideal response?
In grassroots marketing, marketing activities concentrate on getting as close and personally relevant to individual customers as possible.
Business
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To select a business site, it is importan to refer to the area's demographics. What is MOST likely to be considered a demographic characteristic?
a) age b) country c) opinion d) region
Business
One of the benefits of giving a presentation online is
A) the ability to reach a geographically dispersed audience. B) production costs. C) the ability to see and respond to nonverbal cues. D) the ability to change to presentation "live." E) the lack of face-to-face feedback from the audience.
Business