Cultivation theory considers the ______ effects of television viewing on how people see and understand the social world.

A. long-term
B. direct
C. indirect
D. short-term

A. long-term

Communication & Mass Media

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Amy gave an informative speech about the Social Security system. She spent much of the

speech urging her audience to lobby their Congressional representatives in favor of Social Security reform. Amy?s main problem was that A) her subject was too complex for an informative speech. B) her subject did not interest her audience. C) she was not interested in the subject. D) her subject did not suit the purpose of the speech.

Communication & Mass Media

If a speaker has trouble finding words to convey his or her ideas or sends contradictory nonverbal symbols, listeners may not be able to _________ the speaker’s verbal and nonverbal symbols back into a message

A) encode B) codify C) decode D) externalize

Communication & Mass Media