Answer the following statement(s) true (T) or false (F)
1. Sales promotion is the use of techniques that create a perception of greater brand value among consumers, the trade, and business buyers, but the techniques can't entail an incentive.
2. The complex and information-rich tools of IBP can help create brand loyalty and competitive advantage.
3. One advantage of sales promotions is that the results are simple to measure.
4. Sales promotion can break through the media clutter.
5. Historically, more money has been budgeted for sales promotion than for advertising.
1. False
2. True
3. True
4. True
5. False
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The accounting records for Patricia Event Planning Services include the following select unadjusted balances on December 31, 2016: Salaries Expense, $6,000; Service Revenue: $19,000; Unearned Revenue, $400; Supplies Expense, $600; Rent Expense, $300; Dep
A) debit balance of $21,400 B) credit balance of $19,000 C) debit balance of $2,400 D) credit balance of $19,800
What is the process of getting merchandise to the proper locations?
a) buying b) distribution c) merchandising d) selling