What can leader pricing be used to do?

a. attract customers to the store so they will buy other products in addition to the leader product
b. bundle products together for sale
c. attract customers to a store so they can be persuaded to buy a more expensive product instead
d. price products at odd-numbered amounts to stimulate demand

Ans: a. attract customers to the store so they will buy other products in addition to the leader product

Business

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