Compare and contrast the format and purpose of backgrounders, fact sheets, and FAQs

What will be an ideal response?

Each of the three pieces is formatted in a different way to match the different perspectives with which journalists approach a topic. The backgrounder is written in prose
and is presented as a narrative. It is designed to help all reporters and other connectors
who are looking to present their account of the subject in the same form, whether in
writing or by word-of-mouth. Fact sheets take a different approach to the same information
by listing it in bulleted format to help journalists who are not looking to tell a tale,
but rather are searching for some details pertinent to a specific subject. Finally, FAQs
offer a third option; they point out the questions that a typical audience for a given
connector might have and supply answers that relate to the firm and its products. Many
press kits include all three pieces, while some MPR professionals choose to include
a backgrounder and either a fact sheet or an FAQ.