In the Looking at Diversity reading in Chapter One, Igor Ristic says that effective intercultural communication

a. means understanding which customs are “right” and “wrong.”
b. is only achieved if one is able to visit at least a dozen different countries.
c. is achieved through judging others’ behavior by our own cultural standards.
d. means making sure to maintain a large space bubble when seated with another person.
e. involves being aware of various cultural norms and adapting our communication.

Answer: e