Firms would prefer buying component parts, or an entire product, from independent suppliers to protect proprietary product technologies.

_______ is the process of generating knowledge about the market that individuals in the business use to inform and guide their decision making

a. Market sensing b. Market research c. Information utilization d. Information acquisition

Which model of decision making suggests that managers apply logic and rationality in making the best decisions?

A) need-based B) process-based C) normative D) descriptive