What are seven guidelines to keep in mind when creating content for business-related social media?

What will be an ideal response?

Creating effective content for business-related media is easier when you do the following: (1 ) Remember that it's a conversation, not a lecture or a sales pitch: companies that try to maintain the old "we talk, you listen" mindset are likely to be ignored in the social media landscape. (2 ) Write informally but not carelessly—keep your tone conversational, but don't get sloppy. (3 ) Create concise, specific, and informative headlines: this is not the place to display your skill at playing on words. (4 ) Get involved and stay involved: when you and/or your company receive criticism, take the opportunity to respond and correct misinformation or explain how mistakes will be fixed. (5 ) If you need to promote something, do so indirectly—refrain from blatant promotional efforts in social media. (6 ) Be transparent and honest: audiences respond unfavorably to companies that hide behind a fictional online blogging persona. (7 ) think before you post to avoid embarrassing or expensive mistakes.