The fundamental purpose of supply chain design for a manufacturer is to control inventories by managing the flow of materials

P&G sells cosmetics, laundry detergent, and products like Pringles to the ________ market by establishing strong brand images, developing superior products, ensuring their availability, and backing them with engaging communications and reliable performance.

A) business B) governmental C) global D) nonprofit E) consumer

The difference between merchandise costs and selling price is the retailer's _____

a. markup b. gross profit return on investment c. net profit d. markdown