Which of the following elements of the marketing communications mix consists of a collection of incentive tools, mostly short term, designed to stimulate quicker or greater purchase of particular products or services by consumers, or the trade?
A) advertising
B) public relations
C) sales promotion
D) events and experiences
E) personal selling
C
Business
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The value of the US dollar declined during the OPEC oil crisis in 1971 when the price of oil _____.
Fill in the blank(s) with the appropriate word(s).
Business
The intercultural negotiation process steps involve site and team selection, relationship building, opening talks, discussions, and agreement
Indicate whether the statement is true or false.
Business