A sales manager at Guilden Corporation, a manufacturer of consumer durable goods, has instructed his new salesperson, Rita, to sell five flat screen televisions per week. In addition to this, she is also expected to identify ten potential customers
These instructions given to Rita are referred to as _____.
a. referrals
b. sales leads
c. quotas
d. touch points
ANSWER: c
The instructions given to Rita are referred to as quotas. A quota is a statement of a salesperson's sales goals, usually based on sales volume. It sometimes includes key accounts, new accounts, repeat sales, and specific products.
Business
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