The Dodd-Frank Wall Street Reform and Consumer Protection Act was signed into law in 2010

All of the following are true about conceptualization, EXCEPT

a. it helps identify the variables for your research b. it is called a Maven model c. it specifies hypotheses and relationships d. it prepares a visual representation of the relationships under study e. it displays the hypothesized relationships using a box and arrows diagram

Marketers need to set goals

A) that meet government regulatory approval. B) consistent with the long-term mission and vision of their organizations. C) that are understandable only to employees and investors who read the strategic plan. D) only in the event of a crisis. E) when consumers no longer believe that a firm's products are of the highest quality.