Describe the meaning and function of a brand audit
What will be an ideal response?
To better understand the sources of brand equity and how they affect outcomes of interest, marketers often need to conduct brand audits. A brand audit is a focused series of procedures to assess the health of the brand, uncover its sources of brand equity, and suggest ways to improve and leverage its equity. A good brand audit provides keen insights into consumers, brands, and the relationship between the two.
You might also like to view...
Free alongside ship (FAS) named port is the Incoterm for a transaction in which the seller places the shipment alongside the vessel upon which the goods will be transported out of the country
Indicate whether the statement is true or false
Conveniently located vending machines around your college or university campus make it easy for you to buy a soda and a snack between classes. This is an example of the ________ element of the marketing mix
A) production B) place C) price D) profit E) promotion