A marketing dashboard
a. is a collection of financial metrics.
b. is a collection of non-financial metrics.
c. should reflect leading and lagging indicators of the success of the firm's marketing strategy.
d. should have a very extensive set of indicators.
e. Both b & c
C
You might also like to view...
Which of the following is an example of an industrial product grouped under capital items?
A) factory B) cement C) crude petroleum D) coal E) paint
Under the UCC, if a purported acceptance to an offer contains additional terms:
A) It is treated as a counteroffer, but it does not reject the original offer. B) If neither party is a merchant, there is no contract. C) If both parties are merchants, there is a contract and the additional terms may or may not become part of the contract. D) It is treated as a rejection and counteroffer.