An example of a trap that marketers can set for themselves while targeting a foreign market is to:
A) overstate the size and short-term attractiveness of individual country markets.
B) realize that short-term profit and revenue growth objectives may be hard to achieve.
C) restrain from being persistent to enter a country market.
D) ignore shareholders' or competitors' pressure not to "miss out" on a strategic opportunity.
E) enter a market based on time-consuming rigorous market analysis.
A
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The invisible barrier of sex discrimination that thwarts the advance of women to top corporate positions is known as bamboo ceiling.
a. true b. false
All of the following are opportunities to improve efficiency of the accounts payable function except
A) use blanket purchase orders. B) convert a manual AIS system to EDI and EFT. C) streamline noninventory purchases. D) use evaluated receipt settlement.