According to the concept of "human resource management", human resources:
A) are a natural resource available in abundance.
B) have workable substitutes.
C) are treated as liabilities in the accounts.
D) are not easily replaceable.
E) are a necessary expense.
Answer: D) are not easily replaceable.
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The ability of a company to repay its liabilities can be determined from its ________
A) bankers B) creditors C) debt ratio D) journal
When The Home Depot introduced its Expo Design retailing concept, it spent several billion dollars on advertising and other promotions and successfully boosted its market share. As an advertising consultant, what would you advise The Home Depot to do?
a. shift the budget dollars from advertising to sales promotion and personal selling due to a change in the product life-cycle stage b. focus on maintaining market share and spend proportionately less on advertising because additional expenditures would reap diminishing benefits c. maintain the current advertising budget and continue to focus on brand awareness and market share gains d. slowly increase the amount spent on advertising and promotion to offset competitive advertisements