Which kind of marketing involves sending an offer, announcement, reminder, or other item to a person at a particular postal address?
A) kiosk marketing
B) direct digital marketing
C) mass marketing
D) direct-mail marketing
E) telephone marketing
D
Business
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When Colgate-Palmolive adopted a failing junior high school in Harlem and contributed funds and personnel to renovate and restructure the school, they were using which approach to dealing with stakeholders?
A) Confrontation strategy B) Damage control strategy C) Accommodation strategy D) Proactive strategy
Business
Which component of the distribution mix do agents and brokers represent in exchange for receiving commissions?
A) Producers B) Consumers C) Retailers D) Industrial users E) Other intermediaries
Business