Showing how Windex makes a dirty window sparkle would be which type of executional framework?

All of the elements in a retail offering that encourage or inhibit consumers during their contact with a given retailer make up the _____

a. total retail experience b. retailing concept c. marketing concept applied to retailing d. customer service philosophy

Constant payments are required each period in a lease's term in a _____ lease

a. graduated b. percentage c. straight d. net