Which of the following is a reason why airline yield management is an effective method to increase revenue?
A) because airlines have successfully induced customers to reveal their resources and preferences by offering them different versions of the product such as business class and coach plane tickets
B) because airlines have a monopoly in long-distance carriage
C) because a ticket is a contract to transport a specific person, and is not transferable
D) because airlines have invested heavily in developing computer models that identify optimal pricing strategies in the various market segments
C
You might also like to view...
Which of the following involves signaling?
a. high wage rates attracting a larger pool of applicants for a job b. firms taking advantage of outsourcing when transactions costs are low c. reporting one's college GPA on a resume d. paying higher wages to workers who produce more e. requiring the sales staff to work strictly on commission
The Taylor rule is an example of: a. a non-discretionary rule
b. a discretionary policy. c. a hybrid-part rule, part discretion. d. neither a rule nor a discretionary policy.