The marketing team at Wallace Waterworks has been working on a marketing plan for the impending quarter. The team completed a SWOT analysis and incorporated its results into a strategic market plan
After evaluating the company's competitiveness and creating a revenue plan, the team now has to determine the resources necessary to meet the performance objectives of the strategic market plan. Which of the following steps will help the company determine the resource allocation for the coming quarter?
A) marketing and sales budget
B) situation analysis
C) SWOT analysis
D) strategic market plan
E) marketing mix plan
A
You might also like to view...
Sheehan, Inc provides the following income statement for 2017
Net Sales $240,000 Cost of Goods Sold 110,000 Gross Profit $130,000 Operating Expenses: Selling Expenses 45,000 Administrative Expenses 12,000 Total Operating Expenses 57,000 Operating Income $73,000 Other Revenues and (Expenses): Loss on Sale of Capital Assets (27,000 ) Interest Expense (1,000 ) Total Other Revenues and (Expenses) (28,000 ) Income Before Income Taxes $45,000 Income Tax Expense 5,300 Net Income $39,700 Calculate the times-interest-earned ratio. (Round your answer to two decimal places.) A) 73.00 times B) 45.00 times C) 39.70 times D) 46.00 times
Discuss why business legislation is enacted. Provide examples
What will be an ideal response?