Lifestyle forces that shape customer needs and market demand include how the product is used, when it is used, and how much it is used

A hotels front office should always be located:

a. adjacent to the front desk b. near the sales office c. on the ground floor d. on the penthouse floor

The discount rate used in a net present value analysis is the ________

A) rate of inflation B) rate of interest earned on a savings account C) required rate of return or the hurdle rate D) rate of interest charged for debt financing of an investment