________, the degree to which a new product is difficult to understand or use, is especially important when it comes to innovation in high-tech consumer products

Malcolm Sanders, a graduate student from Boston, makes customized snowboards for local snowboarding enthusiasts. The demand for snowboards peaks during the winter months, a busy time for Malcolm

He advertises more aggressively and sells most of his snowboards around this time. Which market segmentation approach does Malcolm most likely use? A) gender segmentation B) psychographic segmentation C) occasion segmentation D) geographic segmentation E) age and life-cycle segmentation

Printing and binding a book take place ________ from the conversion of wood to paper pulp in a publishing supply chain

Fill in the blank with the appropriate word.