Manufacturers and sellers are strictly liable for failing to warn customers of the generally known dangers of a product

Which of the following is an advantage of using cost per contact to determine the media mix for a product?

a. It allows advertisers to increase an ad's effectiveness by reaching a limited number of people. b. It enables an advertiser to compare the relative expenses of specific media vehicles. c. It requires advertisers to pay only for the customers who view their ad. d. It allows marketers to minimize the cost of advertising by reaching a larger number of people.

The daily percentage change in an exchange rate is compared to a normal distribution with the same mean and standard deviation. Which of the following is true

A. Both small and large exchange rate moves are more likely than with the normal distribution B. Small exchange rate moves are less likely and large exchange rate moves are more likely than with the normal distribution C. Large exchange rate moves are less likely and small exchange rate moves are more likely than with the normal distribution D. Both small and large exchange rate moves are less likely than with the normal distribution