The introduction of the DVD-by-mail business model by Netflix changed the video rental business and caused the demise of Blockbuster Video. This is an example of ______.

Identify the situation where channel members have significant bargaining power over the marketing manager

A) When the channel's sales volume is low relative to the product's total sales volume. B) When the product is well differentiated from competitors. C) When the channel poses a credible threat of backward integration. D) When the channel has high switching costs.

A type of m-commerce that simply involves sending a text message is known as ________

A) predictive marketing B) spam C) short-message system marketing D) telemarketing E) e-commerce