In an argumentative exchange that Ella thought was getting too heated, Ella wanted to deescalate the situation and demonstrate that her arguments were clearly more reasonable than her opponent’s. In this situation, we might recommend that Ella ______.

a. match the tone of her opponent
b. use a similar language style to her opponent’s
c. end the discussion
d. invoke an even more calm and measured demeanor than she had been using

d. invoke an even more calm and measured demeanor than she had been using

Communication & Mass Media

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Hard evidence includes

A) hypothetical illusions and explanations. B) descriptions and definitions. C) analogies and opinions. D) factual examples and statistics.

Communication & Mass Media

What is another definition of “performance always precedes publicity”?

a. What you say is more important than what you do. b. What you do is more important than what you say. c. What you write is more important than what you hear. d. What you say is more important than what you write.

Communication & Mass Media