Which of the listed choices is NOT a positioning task?
A) identifying a set of possible competitive advantages
B) surveying frequent uses of the product
C) analyzing competitors' positions
D) finalizing the marketing mix
E) evaluating responses to the marketing mix
B
Business
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Which one of the following should NOT be used in evaluating publicity?
A. Number of "gross impressions" within the target audience B. Mutually agreed–upon standards of performance by the client and agency C. Key message content to be delivered to the target audience D. Media placements' length, size, and media "environment"
Business
In brainstorming, how should the group handle a seemingly outlandish idea?
A) Loudly discourage its originator. B) Welcome it. C) Ask for clarification. D) Ask that it be put in writing.
Business