A source is credible only if its author has a graduate degree in the subject matter.

When an advertising agency takes its compensation as an ownership share in a client's company, the deal is called

A) an equity contract. B) a commission contract. C) a performance contract. D) a common-law contract.

Answer the following statement(s) true (T) or false (F)

1. Political activists make use of public relations techniques to draw attention to their causes. 2. Dr. Martin Luther King, Jr., worked at making sure that when civil rights protestors were arrested for civil disobedience, the arrests would be covered by the press. 3. Companies should view social media as a way of interacting with their publics rather than just as a channel for transmitting marketing messages. 4. Videos displaying employee misconduct at a pizza shop created enough bad publicity that the shop eventually had to close.