If a service environment is inherently ____________, one should avoid increasing ____________ levels, as this would move customers into the "distressed" region of Russell's model

Which of the following is not used to deal with uncertainty in the capital budgeting process?

a. What-if analysis. b. Real options analysis. c. Monte Carlo simulation. d. Linear programming analysis. e. Sensitivity analysis.

The objectives of a pull marketing communication are to build awareness, attraction, and loyalty and to reduce search costs

Indicate whether the statement is true or false