Which advertising agency pioneered the soft-sell approach?

a. J. Walter Thompson
b. DoubleClick
c. Ogilvy & Mather
d. Lord & Thomas

a

Communication & Mass Media

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Communicating with a company's internal audiences is very important for all of the following reasons, EXCEPT: a. Through their personal experiences, employees help to tell the story of thecompany as a caring employer and good neighbor

b. It is important to give employees a sense of ownership in the company'sfuture. c. It helps to keep rumors circulating d. It is simply good business.

Communication & Mass Media

When a critical thinker assesses a speaker's main points and asks, "What have you got to go on?" he or she is exercising which characteristic of critical thought?

A. reluctance to accept assertions on faith B. desire to uncover assumptions C. openness to new ideas D. comparison of new ideas to what is already known

Communication & Mass Media