Explain what a perceptual set is and provide an example

What will be an ideal response?

Perceptual set is a fixed, previously determined view of events, objects, or people.

Communication & Mass Media

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When speaking to an audience from a high-context culture, a soft-sell approach would be a better persuasive strategy than a clear and direct approach

Indicate whether the statement is true or false

Communication & Mass Media

Which of the following management mistakes frequently lead an organization to fail to respond in a crisis?

a. arrogance b. having a weak CEO c. using good judgment in assessing risk d. involving employees in anticipating crises

Communication & Mass Media