Explain what a perceptual set is and provide an example
What will be an ideal response?
Perceptual set is a fixed, previously determined view of events, objects, or people.
Communication & Mass Media
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When speaking to an audience from a high-context culture, a soft-sell approach would be a better persuasive strategy than a clear and direct approach
Indicate whether the statement is true or false
Communication & Mass Media
Which of the following management mistakes frequently lead an organization to fail to respond in a crisis?
a. arrogance b. having a weak CEO c. using good judgment in assessing risk d. involving employees in anticipating crises
Communication & Mass Media