A physiological arousal test, such as cognitive neuroscience, may provide a better indicator of a person's true response to a controversial advertisement, when compared to other methods such as copytesting

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TRUE

Business

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Giving out samples at a site such as a state fair, parade, or sporting event is:

A) direct sampling B) response sampling C) cross-ruff sampling D) selective sampling

Business

The four major strategies that form the strategic/consultative selling model are independent of one another

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Business