A speech that emphasizes the ethical character of a speaker is demonstrating _____.

A. eros
B. ethos
C. logos
D. pathos

Answer: B

Communication & Mass Media

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"You should keep the four items I have discussed in mind in order to accept the following conclusion..." This is an example of a(n)

A) transition. B) axiom. C) internal summary. D) signpost. E) main point.

Communication & Mass Media

Which of the following represents a potential problem with reasoning by testimony?

A) The speaker paraphrased the source. B) The testimony is quoted. C) The source may be an expert. D) The testimony is recent. E) The source is a lay person.

Communication & Mass Media