Target markets are sometimes defined on bases such as young singles, young married couples with children, and middle-aged married couples without children. Such target markets are most likely defined in terms of _____
a. the family life cycle
b. gender demographics
c. cultural differences
d. the socialization process
ANSWER: a
Marketers often define their target markets in terms of family life cycle, such as young singles, young married couples with children, and middle-aged married couples without children. The family life cycle is an orderly series of stages in which consumers' attitudes and behavioral tendencies evolve through maturity, experience, and changing income and status.
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According to the text, fieldwork is the ________ in the marketing research process
A) first step B) second step C) third step D) fourth step E) fifth step
The following quote best describes ________. "The marvels of modern technology include the development of a soda can which, when discarded, will last forever, and a car, which when properly cared for, will rust out in two or three years."
A) planned obsolescence B) product failure C) deceptive promotions D) deceptive packaging E) excessive markups