Assume that you are a marketing manager for a youth clothing manufacturer that has just read about the demographic trend of the "rising Hispanic influence" in the United States. Explain this trend and indicate why it might be important to your company.
What will be an ideal response?
Answer: The Hispanic population grew by 43 percent, from 35.3 million to 50.5 million, in the last ten years. Hispanics are having a huge impact on the food U.S. consumers eat and the clothing, music, and cars they buy. Companies are refining their products and marketing to reach this fastest-growing and most influential consumer group.
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The tendency toward an international integration of goods, technology, information, labor, and capital, or the process of making this integration happen, is referred to as economic globalization.
a. true b. false
Highspeed Motors is planning to introduce its new sports bike into the market. It collects data on prices, designs, features, and performance of sports bikes manufactured by other companies from their respective Web sites
What type of data is being used by Highspeed motors in this case?