The most significant trend in radio today is toward:

a. network programming.
b. more music programming.
c. greater audience segmentation.
d. public radio popularity.

ANSWER: c

Communication & Mass Media

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Explain, using an example, how to complete the need step of Monroe's motivated sequence

What will be an ideal response?

Communication & Mass Media

Rate of speech, tone of voice, articulation, hesitancies, and vocalizations such as "er," and "y'know" are all examples of

A) haptics. B) kinesics. C) chronemics. D) paralanguage. E) none of the above

Communication & Mass Media