The Treaty Establishing the European Community and the ________ of 2010 are the principal sources of law in the EU, pertaining to business between and among its member states

How do companies identify attractive market segments? How do they choose a target marketing strategy?

What will be an ideal response?

If communication is to reinforce a consistent management message, the message must ________

A) be complex B) be credible C) spell out in every detail the purpose behind the message D) carry a friendly tone