Company X, a manufacturer of office supplies, follows the selling concept. Explain how the firm may lose sight of customer relationships with this marketing orientation
What will be an ideal response?
The selling concept of Company X focuses on selling its office supplies rather than making what the market wants; such a strategy creates sales transactions but not long-term customer relationships. The company would most likely have a faulty assumption that customers who are persuaded to buy the product will like it or that they will buy the product again later even if they weren't really initially satisfied. Company X will not foster customer loyalty with this approach.
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A market penetration pricing strategy calls for setting price levels that are high enough to quickly build market share
Indicate whether the statement is true or false
A group of customers who will tolerate initial glitches, appreciate technology for its own sake, provide early revenue for marketers, and work with technical personnel to work on alpha/beta test versions of a product are:
a. innovators b. early adopters c. early majority d. late majority e. laggards