Imagine that you conduct a segmentation study for McDonald's. Individuals are assigned to different segments based on the percentage of all their fast food consumption which takes place at McDonald's in an average week
This would be an example of a segmentation based on ________.
A) product-related attitudes
B) brand loyalty
C) psychographics
D) motivations
B
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Which of the following statements about franchises is correct?
A) Franchises are privileges granted by a government to use public property in performing services. B) The acquisition cost of a franchise is always amortized over its legal life. C) Franchises are privileges granted by a business to sell goods or services under qualified conditions. D) The acquisition cost of a franchise cannot be amortized because its useful life cannot be determined.
A(n) ________ VMS consists of independent firms at different levels of production and distribution, integrating their programs on a contractual basis to obtain more economies or sales impact than they could achieve alone
A) administered B) contractual C) corporate D) regulated E) referent