Which of the following is based on the number of subscribers to a publication?

a. advertising value equivalence
b. impressions
c. key message visibility
d. framing

b. impressions

Communication & Mass Media

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Suppose an editorial in a newspaper charges that all five members of the local city council are incompetent. Under the law in most states, who may successfully sue for libel?

a) each council member; b) only the mayor; c) only the council as a whole; d) no one because this is an expression of opinion; e) no one because no individual may ever be libeled by criticism of any group, no matter how small.

Communication & Mass Media

The part of the motivated sequence which identifies the problem is called the

a. attention step b. need step c. satisfaction step d. visualization step e. action step

Communication & Mass Media