Figure 9.4 in the text showed the development of a multi-item scale. Discuss the development process
What will be an ideal response?
Data are collected on the reduced set of potential scale items from a large pretest sample of respondents. The data are analyzed using techniques such as correlations, factor analysis, cluster analysis, discriminant analysis, and statistical tests. As a result of these statistical analyses, several more items are eliminated, resulting in a purified scale. The purified scale is evaluated for reliability and validity by collecting more data from a different sample. On the basis of these assessments, a final set of scale items is selected. As can be seen from Figure 9.4 in the text, the scale development process is an iterative one with several feedback loops.
You might also like to view...
High achievement-motivated people ___________
Fill in the blank(s) with the appropriate word(s).
The basic trade-off to be considered by the supplier with production capacity is between
A) committing to an order from a high-price buyer or waiting for a lower price buyer to arrive later on. B) committing to an order from a lower price buyer or waiting for a high-price buyer to arrive later on. C) allowing the market to be controlled by price or capacity. D) having marketing or operations establish the constraints within which orders are accepted.