The field of ____________________ is concerned with creating and sustaining processes that will identify emerging threats as well as provide the most practical and cost-effective countermeasures to address them.

_____ is online, real-time communication between two or more people who are connected to the Internet.

Fill in the blank(s) with the appropriate word(s).

List the advantages of personalization from the viewpoint of a company. Do these advantages benefit users as well? Explain.

What will be an ideal response?