The social desirability response is seen when participants __________
a) deliberately mislead the researcher.
b) try to present themselves in a good light.
c) provide inaccurate information because they misunderstand the questions.
d) deliberately avoid stressful subjects.
b
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Of the following, ________ would serve as a primary reinforcer for most people
a. food b. praise c. money d. attention e. a hug
According to the chapter Does TV Violence Sell? about memory of commercial content, the participants in
Experiment3 watching non-violent video segments had (a) significantly lower rates of brand recognition, recalled fewer brand names, and recalled less details from the commercials (b) significantly higher rates of brand recognition, recalled more brand names, and recalled more details from the commercials (c) significantly higher rates of brand recognition only (d) recalled significantly less details from the commercial only